Privacy Policy

PRIVACY POLICY

This Privacy Policy explains how Zhengzhou Lexin Technology Co., Ltd., the operator of Rufmek (rufmek.com), collects, uses, shares, and protects personal information when you visit our website, place an order, communicate with us, or otherwise use our services.

Information We Collect

When you place an order, contact customer service, create an account where available, subscribe to communications, or otherwise interact with Rufmek, you may provide information such as your name, email address, telephone number, billing address, shipping address, order and purchase information, account information where applicable, customer service communications, return or refund information, and other information you choose to provide.

Payment information is processed by payment providers available through checkout. We do not necessarily receive or store complete payment card information.

When you visit or interact with the Site, we and service providers may automatically collect technical and usage information such as IP address, browser and device type, operating system, pages or products viewed, referral source, visit date and time, Site interactions, approximate location derived from technical information, cookie information, and advertising or campaign interaction information where applicable.

How We Use Personal Information

We may use personal information to process and manage orders; verify payments; arrange fulfillment; provide shipping and tracking information; handle returns, refunds, and eligible claims; respond to inquiries; communicate order information; maintain and improve the Site; understand Site use; analyze traffic and performance; detect fraud or misuse; maintain security and business records; provide marketing communications where permitted; measure advertising or campaign performance where applicable; and comply with legal obligations.

We may also use information for purposes disclosed when it is collected, where permitted by applicable law.

Orders and Payment Information

Information needed to process a transaction and arrange fulfillment may include your name, email address, telephone number, billing information, shipping address, products ordered, order value, and transaction-related information.

Third-party payment providers process payment information under their own privacy policies, security practices, and applicable terms.

Cookies and Similar Technologies

Rufmek and certain third-party service providers may use cookies, pixels, tags, scripts, local storage, device identifiers, and similar technologies in connection with the Site. Depending on the technologies used and your settings, these tools may help keep shopping and checkout functions working, remember preferences, maintain Site security, understand website traffic, analyze Site performance, measure interactions with products and pages, understand advertising interactions, measure advertising effectiveness, perform campaign attribution, support analytics, or support advertising where permitted.

Some technologies may be necessary for Site functionality, while others may be used for analytics, advertising, measurement, or other purposes. Where required by applicable law, we may request consent before using certain non-essential cookies or similar technologies. You may be able to manage cookies through your browser settings and, where available, privacy or cookie controls presented through the Site. Disabling certain technologies may affect Site functionality.

Advertising, Analytics, and Data Sharing

We may work with third-party advertising, analytics, attribution, measurement, and technology providers in connection with Rufmek and our advertising activities. Depending on the services used and applicable settings, certain information may be collected, used, or shared with these providers for advertising, measurement, analytics, attribution, fraud prevention, and related purposes.

The information processed by third-party providers may also be governed by their respective privacy policies, terms, and applicable legal requirements.

AppLovin Advertising and Data Processing

We may work with AppLovin for advertising, campaign measurement, attribution, analytics, and related advertising services. In connection with these services, certain information may be collected, used, or shared with AppLovin for advertising, measurement, analytics, attribution, and related purposes, subject to applicable privacy laws, consent requirements, and privacy choices. Depending on how AppLovin services are implemented and used, and subject to applicable device, browser, consent, and privacy settings, information involved may include certain:

Device information; browser information; IP address; device or advertising identifiers; cookie or similar technology information; website interaction information; advertising interaction information; campaign and attribution information; conversion or purchase-related events; and other technical information associated with advertising measurement.

AppLovin may use information it receives in connection with its services according to its own privacy practices, applicable terms, and legal requirements.

For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy

Where required by applicable law, advertising cookies, pixels, scripts, device identifiers, or similar technologies may be used subject to applicable consent requirements and privacy choices.

Other Ways We Share Information

We may share information with service providers where reasonably necessary to operate our business and provide services, including payment providers, shipping and fulfillment providers, website and e-commerce providers, customer communication providers, and professional or compliance providers.

We may also disclose information where reasonably necessary to comply with law or lawful requests, enforce agreements, investigate suspected fraud or security incidents, protect rights and safety, or complete a business transaction where permitted by law.

We do not disclose personal information to unrelated third parties solely for their independent marketing purposes except where permitted by applicable law and subject to required consent or privacy choices. We do not sell personal information as defined under applicable privacy laws. Where certain advertising technologies may be considered “sharing” for cross-context behavioral advertising under applicable law, you may opt out by contacting us at service@rufmek.com or by using the cookie and privacy controls described in this Policy.

Shopify and E-Commerce Services

Rufmek uses Shopify technology to support our online store. Shopify and related service providers may process information about your Site interactions, transactions, devices, and use of store features. Information processed independently by Shopify is subject to Shopify’s applicable privacy practices and terms.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy. Retention may depend on order and transaction requirements, customer service needs, return and refund records, fraud prevention, security, accounting and tax obligations, legal requirements, and the establishment, exercise, or defense of legal claims.

When information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.

Your Privacy Rights and Choices

Depending on where you live and applicable law, you may have rights to request access to certain personal information, correction of inaccurate information, deletion of certain information, restriction of or objection to certain processing, withdrawal of consent where processing relies on consent, opt-out from certain marketing communications, or other rights provided by applicable privacy law.

These rights are not absolute and may be subject to legal exceptions, limitations, and verification requirements. To submit a privacy-related request, contact service@rufmek.com. We may request reasonable information to verify your identity before completing certain requests. We will respond to verified requests within the time required by applicable law, and generally within 30 days.

Advertising and Cookie Choices

Depending on your location and applicable law, you may have choices regarding certain advertising, analytics, cookies, or similar technologies. You may be able to adjust cookie settings in your browser, restrict certain tracking technologies, change device advertising or privacy settings, or withdraw previously provided consent where applicable. Your choices may affect how certain Site features operate.

Marketing Communications

Where permitted and where required consent has been provided, we may send promotional communications about Rufmek products, offers, or store updates. You can opt out using the unsubscribe option in the communication or by contacting service@rufmek.com.

Opting out of promotional communications does not prevent necessary transactional communications about orders, payments, shipping, returns, refunds, customer service, security, or account matters.

International Data Processing

Rufmek operates online and may work with service providers located in different countries or regions. Personal information may therefore be transferred to, stored in, or processed outside your country or region. Where applicable law requires safeguards for international transfers, we take reasonable steps to handle such transfers in accordance with applicable requirements.

Data Security

We use reasonable administrative, organizational, and technical measures intended to protect personal information against unauthorized access, misuse, alteration, disclosure, or loss. However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure. Customers should take reasonable precautions to protect account credentials, devices, and personal information.

Children’s Privacy

Rufmek is not intended for children under the age of 13, and we do not knowingly seek to collect personal information directly from children under 13. If you believe a child has provided personal information to us inappropriately, contact service@rufmek.com. We will review the matter and take appropriate action where required. Additional protections may apply under the laws of particular jurisdictions.

Third-Party Websites and Services

Our Site may contain links to third-party websites, payment services, or other independently operated resources. Third parties maintain their own privacy practices. We are not responsible for the privacy practices, security, or content of independently operated third-party websites or services. We encourage you to review their privacy policies before providing information directly to them.

Changes to This Privacy Policy

We may update this Policy to reflect changes to our services, technologies, service providers, business practices, or legal requirements. The revised version will be published on this page. We encourage you to review it periodically.

Contact Us

If you have questions about this Policy, how personal information is handled, or wish to submit a privacy-related request, please contact us.

Customer Service Email: service@rufmek.com

Phone / SMS: +1 8542028711

Service Hours: Monday – Friday, 9:00 AM – 6:00 PM (MT)

We aim to respond to customer service emails within 24–48 hours on business days.

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